Status One Automotive deal exclusively in premium, high performance vehicles. They are a high peforming dealership with high performance cars aimed at the thrill seeker market. From Ferrari to Bugatti, if its fast, you'll find it at Status One Automotive!
To design a logo which communicates the high performace nature of the vehicles on sale at Status One. The logo needed to be bold, brash and make a statement of Speed! And critically it needed to feature the numeral 1 not the word "ONE".
Whats says performance better than a rev counter? The clever use of the numeral 1 was what sold this design to the client. They took an instant liking to the concept and the rest is history!