Shawcroft Motors are a specialist supplier of prestigious automotive brands like Ferrari, Lamborghini, Porshe and Bentley. They are a high quality, premium dealership selling high end and expensive vehicles to wealthy clients.
To design a logo which compliments the prestigious nature of the products and services offered and shawcroft and which clearly communicates the experience and reverance of the shawcroft brand.
The final design is a flame with the shawcroft "S" as its base shape. This has a classic and authentic look as well as communicating prestige and experience. It can be used as a seperate brand mark or together with its complimentary font.