Shawcroft Motors - Logo Design

About Shawcroft Motors

Shawcroft Motors are a specialist supplier of prestigious automotive brands like Ferrari, Lamborghini, Porshe and Bentley. They are a high quality, premium dealership selling high end and expensive vehicles to wealthy clients.

The Brief

To design a logo which compliments the prestigious nature of the products and services offered and shawcroft and which clearly communicates the experience and reverance of the shawcroft brand.

The Design

The final design is a flame with the shawcroft "S" as its base shape. This has a classic and authentic look as well as communicating prestige and experience. It can be used as a seperate brand mark or together with its complimentary font.