Ideal Motor Company are an established used car dealer with over 15 years experience within the motor trade. They sell everything from Corsas to BMWs and hatchbacks to convertibles, and with a great selection of everyday cars always in stock. They have a steady family customer base with lots of repeat customers.
Ideal wanted to focus the redesign on their existing logo and really make a feature of the company colour scheme. They wanted a professional and modern feel with a bold and bright finish. They wanted an easy to use stock search feature and a scrolling list of the latest arrivals.
The overall design takes inspiration from the existing logo buy utilising its shape as a structural part of the composition. The fantastic bright orange lends its itself to the modern and bold finish the client wanted as well as doubling up to emphasize key areas of focus or interactivity. In addition the dedicated blue feature bar draws the eye to the vehicle stock and search functions.
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